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Our Mission...

La Costa is a leader in jewelry design that uses perfectly imperfect natural gemstones from exotic lands to create radiant styles crafted in precious metals and Swarovski crystals. We offer affordable luxury with exclusive and limited representation. Designed for the woman that lives confidently. We are committed to premium, professional and personable customer care. Supporting worthy causes is a cornerstone of our mission.

The woman who wears La Costa is a connoisseur of style and has a fresh interpretation of glamour. She avows her jewelry transition from casual chic to elegant. She appreciates the natural beauty of marrying rugged gemstones with delicate styling for a decidedly bold feminine statement. She radiates light, dimension, and colour through her unique style and artfully worn jewels.

Meet Soraya, a woman that never stops creating, growing, learning and giving

As a graduate from George Washington University in Computer and Information Systems, Soraya started her professional career in computer hardware and software sales.  Over 14 years she developed a successful career that required extensive travel and long hours. After being married and having 2 children, she decided to leave the corporate world and become a Teacher at her children’s school.  During this time, she started making jewelry and to her surprise, her jewelry was a big hit with friends and family. Soraya started selling at the local green market, and holiday bazaars.  Over a period of 7 years, her success and confidence grew.

At the age of 50, Soraya decided to do what was seemingly impossible to most, create a successful jewelry company and brand.  Fortunately, her family believed in her determination as she set out to establish La Costa as a jewelry leader in a very crowded and competitive industry.  Fast forward 6 years, and La Costa’s European handcrafted brilliant gemstone collection is a staple with posh boutiques, art galleries, and marquis luxury resorts throughout the continental US, Caribbean and Hawaii.

With a charitable heart, La Costa donates 10% of their time, product, and profits.  They support numerous charity events, donate to silent auctions and have contributed over $200,000 to worthy causes such as cancer research, animal protection, and family support.

Soraya resides in Jupiter, Florida, Palm Beach County, with her husband Dean and little pup, Paxton.  Their two children, now young adults, are well on their way to creating their own careers and positive impact.